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And of the almost 33,000 passenger vehicle occupants who were killed during the same period 59% weren’t wearing a safety seat belt.

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It’s estimated that more than 14,000 lives had been saved with seat belt use in data compiled by the NHTSA for 2002. An additional 10% rise in safety seat belt use could save an estimated 8,000 more lives per year and prevent more than 100,000 traffic related accident injuries. Safety belt use in the United States rose to almost 80% in 2004(the highest single year increase) up from 58% in 1994. Was the purpose to really save lives, build up local treasuries, or just advertise? The results easily speak for themselves… That’s a lot of money to begin an advertising campaign about seat belt usage. “Click It…Or Ticket” kicked off in May of 2003 as the latest national seat belt campaign with a starting advertising budget of $25 million paid for by the US Government. Hundreds of lives were saved yearly and serious injuries were avoided. Escalated to nearly 68% about equal to the national average at the time.Results: Seat belt usage among all age groups … You think a zit is bad? Try a windshield.ĭid the State of Missouri reach the target audience?.Radio stations received Public Service Announcements, 64 local newspapers printed press releases while two carefully selected slogans were printed on 26 billboards that read: Only 60% of Missourians wore seat belts, so in a $300,000 concerted research effort, the State of Missouri studied advertising strategies that would appeal to all age groups. Missouri had the lowest state seat belt usage as the year 2000 approached according to the National Highway Traffic Safety Association (NHTSA). State sponsored campaigns are less well known.

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He didn’t come into every room, so some of us were indoctrinated with second hand playground news. Officer Friendly would appear in class to teach all about car safety. It’s easy to recognize at least one popular national slogan: Usage has climbed, but only slowly through the years until recently. Government and industry have sponsored multi-million dollar safety seat belt awareness campaigns for decades. What these people don’t realize is just what choice they are making when they drive without a seat belt wrapped around everyone in the car. Unfortunately, that’s just what happens each year. “The people,” he contends, “aren’t idiots and can govern their own safety.” Courts determine whether driving without a seat belt is a Right or a Privilege, but “by God we will defend our freedoms ‘till our dying breath.” He values his God-given Freedoms to drive without fear of an illegal search and seizure. “Liberty or death!” shouts a protestor on the nightly news.

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After all, freedom of choice is the Free World cornerstone and when it comes to our automobiles, we want to ride them any way we choose. A seat belt is one of those things in life that just doesn't make sense to about 40,000,000 people in the United States.









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