When asked how Keith Haring Studio responded when MAC reached out to collaborate, Demsey says the response was “instantaneous.” He notes: “Sometimes, the things that happen most organically or easily are the things that are right.”Īn interesting parallel emerges when you look at the state of the world today, grappling with a virus taking the lives of thousands, and the HIV/AIDS crisis of the ‘90s. The packaging is emblazoned with some of Haring’s most recognizable original motifs, and the campaign was shot to reflect the club kid attitude of the late ‘90s.
“We talked about those who walked those halls back then, and one of those people was Keith Haring - an iconic artist who died of HIV/AIDS, and whose designs and graffiti art have become synonymous with that period of time and have transcended the ages.” The brand collaborated with Keith Haring Studio on the new Viva Glam collection, which features three new lipsticks in red, blue and yellow (“like a New York taxi cab,” says Demsey), inspired by Haring’s penchant for bright, primary colors. “ talking about the eighties and when HIV/AIDS became so much part of great sadness, and at the same time, a great unifier of like-minded individuals getting behind something,” says Demsey. On its 27th anniversary, MAC just announced a new Viva Glam partnership with the late artist Keith Haring.
Since 1994, the brand has raised over half a billion dollars for the fund. Since then, MAC has released a new Viva Glam lipstick each year, each in collaboration with a cultural icon who represents the spirit and giving-back element of the cause, from RuPaul to Miley Cyrus. The brand’s first Viva Glam lipstick - a bright cerulean shade created by MAC co-founder Frank Toskan - was announced in conjunction with the MAC AIDS Fund and the promise that 100% of proceeds of Viva Glam would go towards the fund to help fight HIV/AIDS. “The disease robbed the world of 15 to 20 years of creative spirits, energy, and souls” says John Demsey, president of MAC at the time, who now serves as executive group president of Estée Lauder Group. Photos: Click through the gallery for a look at Rosalia’s standout style over the years.When MAC launched its first Viva Glam lipstick 1994, HIV/AIDS was the the leading cause of death for all Americans ages 25 to 44. The 2″ runway became an ambassador for the film and MAC’s Viva Glam campaign. Rosalia’s relationship with the fashion and beauty industries has grown rapidly over the years, as she has appeared in Nike’s Air Max 2090 commercials, Savage x Fenty’s “Volume”. However, on more casual occasions, she wears colorful Nike and Air Jordan sneakers, Eytys slides and platform Crocs clogs. On the footwear front, she can regularly be seen in Versace, Heikki 851 and platform boots by Rick Owens. Rosalía often wears luxury labels, including Prada, Louis Vuitton and Balmain as well as independent brands such as Sinead Gorey, Pushbutton and Feng Chen Wang. The “Con Altura” singer’s shoe style, like her wardrobe, is a range that’s edgy and eclectic. Meanwhile, additional brands have added the style to their summer lineups as well Cougar shoes have exclusively launched pairs with soft padded uppers, knit linings and contoured footbeds this season, while similar features have proven important in new styles by Ofos, Hoka, Vince Camuto, and Allbirds. The star’s style is also indicative of the pair’s resurgence in recovery footwear, as well - such as Decker X Lab, which introduced new “KO-Z” slides with comfortable layered foam insoles to its recovery shoe collection. Rosalía’s slides are ideal for the warmer months with their minimalist silhouette and the aforementioned easy wear. Rosalia shoots her “Despecha” music video on the beach in Palma de Mallorca on July 30, 2022.
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